Shiprocket, a logistics technology startup, announced that it has paid Rs 200 crore in stock and cash to acquire the technology division called "Omuni" of omnichannel commerce giant Arvind Internet Limited.

According to a statement from Shiprocket, the agreement would make use of the technology and resources of both firms to enable speedy, effective, hassle-free deliveries from the nearest store or warehouse in a bigger D2C commerce enabling segment.

"Omuni's SaaS products will allow us to unify inventory, order, catalog, content, pricing, and data across physical and digital storefronts for the best possible e-commerce experience for customers," said Saahil Goel, Co-Founder and CEO of Shiprocket.

With most retailers adopting an omnichannel retail strategy to cater to consumers across digital and physical storefronts, the Shiprocket-Omuni acquisition deal is aimed at delivering seamless post-purchase experience to customers.

"By combining our retail stack with the Shiprocket Ecosystem we will be able to make the extensive inventory of retail stores available to be sold seamlessly via Shiprocket's logistics as a service solution," said Kulin Lalbhai, executive director of Arvind Ltd.

Last month, Shiprocket acquired a majority stake in Pickrr, an ecommerce software-as-a-service (SaaS) platform for D2C brands and SME e-tailers for around $200 million (nearly Rs 1,560 crore).